With long experience from the industry, both in Sweden and abroad, we came to realise that the market was getting swamped with all kinds of earbuds in all sorts of models and price ranges. As the headphone market grew, it became increasingly difficult for consumers to make their decisions and even more problematic to figure out what they really needed. Earbuds and headphones tend to get more expensive and new models in elaborate designs were launched at an accelerating rate. Our straight forward and practical attitude when it comes to earbuds means less money spent on the wrong ones. Our concept caters to every need and every occasion.